- Research and Development Center
- Marketing Division – Market - Solutions Department
CA MAU FERTILIZER VALUE CHAIN
SUPPORTING DEPARTMENTS
R&D AND MARKET
RESEARCH
- Market research
- Product research
- Product development
- Protective registration
PRODUCTION
ACTIVITIES
BUSINESS DIVISION
- Logistics system
- Sales consultant
- Connecting the distribution system
MARKETING
MARKETING DIVISION
- Organizing product promotion program
- PR – Product promotion and communication
- Improving consumers' experience
- Market forecast
- Tier 1 agents
- Tier 2 agents
- Other intermediaries
DISTRIBUTION
- Product distribution
- Intermediaries recording information from end consumers
- B2B: farms, large business households, private company, enterprise chain, etc.
END CONSUMERS
- B2C: farmers
CUSTOMER SERVICE & SUPPORT
(Supporting for end consumers)
